Audi: A6 Avant e-tron concept

Avanti, Avanti!

We are big fans of all things Avant – the Audi RS2 Avant is absolutely among our top five automobiles of all time – so when we were asked to create the launch video for the all new Audi Avant A6 e-tron, and saw what the car looked like, we were beyond thrilled.

We started with a blank slate, embracing the limitations inherent to creating a video of a highly confidential concept car. Production was all to be done in-doors, inside a virtual studio in Germany. The vehicle could not travel to any location, so we brought the locations to the vehicle in the form of CG environments designed and created in house at Antenna.

  • Client: Audi
  • Released: 2022