Audi: A6 e-tron concept

2021 Shanghai Motor Show

Audi introduced the stunning A6 e-tron concept at the 2021 Shanghai Motor Show. Besides multiple social media cut downs, our main deliverable was a 7K, 50fps launch video which played on a giant LED screen at the event. The production consisted of a live-action shoot of the concept car inside a virtual studio. It would become the first of multiple concept car projects – consisting of a shoot inside a virtual studio, live action plates, and CG animation – that Antenna has been involved with since.

  • Client: Audi
  • Released: 2021

Check out the full motor show sequence.