SoundFi: Logo and Branding

Now you’re listening.

SoundFi allows you to experience immersive audio in the theater through your headphones via a technology called binaural audio. Our long-standing partnership with the brand started with the design and animation of their logo. 

“We are so excited to be bringing moviegoers the choice to personalize their experience and by doing so, attracting a broader and more diverse audience. It is a real privilege to be working with our friends at the studios, and with the support of our theater partners, to not only bring to life the filmmaker vision but elevating the way in which movies are experienced for everyone to enjoy.”  

- Chris Anastas, Founder and CEO at SoundFi

  • Client: SoundFi
  • Released: 2016

Next, we were tasked with producing a launch video in parallel with the premiere of Antoine Fuqua’s Equalizer 2 – a combination of live action, infographics, interviews, and production footage from the film. 

"My goal as a filmmaker is always to give the audience the best experience I can. What we want is for them to enjoy all the hard work that goes into a movie that they don't see... I've always thought it'd be great to have a choice to put headphones on to really immerse [viewers] into the film and let them disappear completely — just the film — visual and audio as one."

- Antoine Fuqua, Director of Equalizer 2

(Bryan White, “Antoine Fuqua on Possibility of 'Equalizer 3' and New Business Venture SoundFi", The Hollywood Reporter, July 30, 2018)

A continuing partnership.

Since then we’ve produced a series of trailers and and social media assets for SoundFi.

For Paramount Pictures' film Bumblebee, we created an audience review piece, intercutting film footage with real-life interviews of theater attendees after having seen the film in SoundFi, commenting on the immersive experience.

We partnered with SoundFi and the film Pet Semetary, where we showcased a taste of both the binaural audio experience and the impressive and inclusive multilingual feature of the platform.

During the campaign for John Wick 3, we were entrusted with the task of taking existing marketing materials and using them in a way that married the film's advertising language with SoundFi's branding in a slick, exciting fashion.