Audi: 2018 Paris Motor Show

Electric has gone Audi.

The all-electric Audi e-tron is one of the most important models Audi has launched recently. We were asked to create the launch video for the 2018 Paris Motor Show. By combining live action footage and backgrounds with CGI renders of the vehicle, we were able to communicate that the e-tron is “designed to go where no electric has gone before”, and that the e-tron is a no-compromises Audi that just happens to be electric.

  • Client: Audi
  • Released: 2018